The Truth About Building a Business From the Inside Out


There’s this romantic idea of what it means to build a business from the inside out. The aligned life. The freedom. The joy of doing what you love. And yes — it’s beautiful. But it’s also messy, raw, and at times deeply confronting.

Because building a business this way doesn’t just ask you to be visible. It asks you to grow constantly beyond your comfort zone — to hold your vision while also holding your limitations, your doubts, your fears.

You’re expected to show up consistently, function in the outside world, generate income — while simultaneously navigating your inner landscape: old wounds, fear of rejection, nervous system responses, ancestral patterns, and a whole lot of “who do I think I am to do this?”

And the hardest part? You’re doing it mostly alone. You’re carving a path that maybe no one in your family has walked before. You’re choosing not to follow the manipulative, extractive marketing tactics that feel like betrayal in your body. You’re choosing integrity over urgency.

It takes time. It takes strength. And it takes a deep trust in the process.

But when you allow yourself to go slow, to go deep, to create something truly rooted — you’re not just building a business. You’re becoming the grounding energy in a fast-paced world.

Because entrepreneurship — especially soul-led, conscious entrepreneurship — is the strongest mirror I know. It brings up every belief, every scarcity story, every desire to prove or perform. And if you let it, it can also become your greatest healing journey.

So yes, it’s hard. Yes, it’s slow. And no, you’re not doing it wrong if it doesn’t feel easy or linear.

💭 When did we start seeing taking our time as failure? When did building slowly and sustainably become less valid than growing fast and burning out?

You’re not behind. You’re building something real. Something rooted. Something that will last.

And you don’t have to do it alone.

That’s why I created my web design offerings and website templates — to give you a sacred digital home that reflects your energy and holds your message without forcing you into a formula.


And it’s why we created the Sacred Visibility Summer School — a safe space for 20 women to come home to their voice, shape their offers, and grow their business in a way that feels aligned, soul-led, and sustainable.

We begin August 8. If you’re ready to be seen — softly, truly, on your terms — this space is for you.

👉 Take the survey and receive personal feedback on your business story

Sending love to everyone building from the inside out. You’re not alone.

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If Your Business Were a Garden: Trusting What You Can’t Yet See